Why August is the Best Time to Buy a New Car

November 12th, 2020 by

If you are looking to buy a new car, you are in luck. August is the best month to buy a new car and with the pandemic goin on, car dealers are desperate to sell cars and will have the lowest prices and financing options of the whole year. According to experts in the automotive industry, next month will be the best time to buy non-luxury vehicles in the current model year. The reason for this is because during the summer, dealers already get shipments of next year’s models. So this August, dealers would be getting 2021 models and they start pushing to sell 2020 models to make room for the new inventory. But don’t worry this will not mean that you will be left with the unwanted cars left like a clearance clothing rack. A great variety of cars will be left, especially because there was not a lot of sales during the quarantine months.

Some Myths

Most people believe that December and January are the best months to purchase a new vehicle but that is false. December is only best if you are looking into buying a luxury vehicle because dealers want to get rid of the last current models before the new year starts. January appears like it is the best month because there is a lot of ads and promotion, and it is appealing to start a new year with a new car- but it is not. It is less known that August actually offers extra incentives to bring down the price of most new cars at dealerships. Most people buy new cars in the last and first months of the year because they are driven by the desire to buy gifts for their loved ones or themselves, but August has the same amount of sales as in December but it is due to how much actual sales there are. To prove it, we will be discussing the reasons why August is popular and the best time to buy a new vehicle.

August Means Back-to-School

The end of summer is coming soon and going back to carpooling and taking the kids back and forth is near. This encourages families to either get a bigger car or upgrade. As the family gets bigger and the kids grow up, it is smart to invest in a SUV or stylish van so everyone can ride comfortably. If you want to have the ultimate carpooling machine there are vehicles that have a third row of seats. The end of summer can also mean that their recent graduates are going off to college or have to commute, which means they are looking for safe, reliable, fuel efficient, and hands-free vehicles. This is why August is a popular month for families to go car shopping.

Current Model Year is Ending
Another reason why August is the best time to purchase your next vehicle is because the dealers want to make room for the new year’s models. Brands release new models throughout the year, but it is mostly in August and in October. Brands push for August because they know once summer ends, people usually don’t buy cars until the end of the year or new year. Dealers are also more willing to give discounts and financing incentives on the current year models because they want more room in their showrooms.

New Models Available

If you are not looking into buying the current year model, you are also in luck because by August you can be one of the first to purchase the new year model. Some dealers don’t get them until October but you can still be able to make a special order and still be one of the first to drive the latest model. Special ordering means you can also customize your new car to make it even more unique. You can customize the exterior color, interior material, and finishes with no additional feature cost. So if you want to be the first on the streets with the latest cars, purchasing in August is the way to go.


We hope after reading this blog, it becomes more well known that AUgust is actually the best time of year to purchase vehicles. August offers current year and new year models, discounts, and incentives that are sure to convince you. If you want to get a head start for the next month, you check out our inventory at Western Motors Fresno and look out for those discounts and incentives. Good luck shopping and staying safe!

Posted in New Inventory